Professional bio

Roel Thijssen

Sales Manager France, UK, Spain and Portugal – Aviko Rixona (Royal Cosun)

Place of residence: Eindhoven, The Netherlands


Welcome to my profile which provides a quick synopsis of who I am in terms of interests, accomplishments, traits, and qualifications! Some keywords that describe me:

Myers Briggs: ENTP • International Sales Management • Business Development • Innovation • Team Management • Food Industry • Consultancy • Solution Selling • Strategic Planning and Implementation • Multilingual • Creative • Results Driven • Lean • Sustainability • Out of the Box • Communicator • Humor (!)

I currently work as a Sales Manager (France, UK, Spain and Portugal) for Aviko Rixona.

Since its incorporation in 1962, Aviko (part of Royal Cosun) expanded to become one of the world’s biggest producers of fresh, frozen and dried potato products, operating in more than 110 countries. Aviko Rixona offers a wide variety of potato flakes and potato granules and produces dehydrated potato products, recipes and innovative concepts for clients in the food industry, retail and food service.

Feel free to send me an invite.


Aviko Rixona (Royal Cosun): 2022-present

Sales Manager France, UK, Spain and Portugal

Aviko has been creating value from potatoes for over 50 years. Since its incorporation in 1962, it expanded to become one of Europe’s biggest producers in fresh, frozen and dried potato products.

Aviko Rixona offers a wide variety of potato flakes and potato granules and produces dehydrated potato products, recipes and innovative concepts with optimal flexibility and high customer service levels.

Today Aviko is one of the four largest potato processors in the world, operating in more than 110 countries. Aviko is backed by the financial strength of the Dutch parent company Royal Cosun, with its annual turnover of € 2 billion.

SKB Cases: 2019-2022

Area Sales Manager UK, France and Mediterranean

SKB Cases is a manufacturer dedicated to travel, storage, and shipping protection needs for music, pro audio, sporting goods and industrial applications including government and military contract fulfillment. SKB is recognized globally as an industry leader in the design and manufacture of molded polymer transport cases.

SDU Uitgevers: 2017-2019

Team Leader Toxic Netherlands (The Hague)

SDU Uitgevers: 2016-2017

Team Leader France (Lille, France)

Responsible for the international rollout of Toxic (SaaS) in France (on behalf of SDU and ELS) with a team of 5fte. I set up the sales and marketing process and I was responsible for operational management and achieving sales targets.

SDU Uitgevers: 2016-2016

Sales Consultant

Manage and optimize an existing customer portfolio, as well as identify and search for new business opportunities to market the total product range, from software modules (SaaS), consultancy and training with regard to working with chemical substances (company compliance). Structural search for ‘up-sell’ and ‘cross-sell’ opportunities within our own customer portfolio.

Thijssen Translations: 2006-2015

Director / owner of Thijssen Translations ( Thijssen Translations is a supplier of language services and conference interpreting services to various industries, educational institutions and governments. I sold my business in December 2015.

Industrie- und Handelskammer Düsseldorf : 2010-2014

Localization Consultant (one day a week) for IHK Düsseldorf (Chamber of Commerce) to help Dutch companies enter the German market.

BC BV (Tilburg): 2005-2006

Operational Manager Hospitality

Teleperformance (Tilburg): 2004-2005

Project Manager.

Secon BV (Tilburg): 2001-2004

Team Lead


Tilburg University

2004 – 2006: Master International and European Public Law (LL.M)

Tilburg University

1997-2001: Bachelor International and European Law (LL.B)

Bernardinuscollege Heerlen

1991-1997: VWO – Gymnasium (pre-university education)


Strategic Management
Issued Sep 2014

LEAN Green Belt
The Lean Six Sigma Company
Issued Sep 2012

Diplôme Approfondi de Langue Française C2
Alliance Française de Paris
Issued Feb 2004

Goethe Zertifikat Deutsch C2
Goethe-Institut e.V.
Issued Nov 2003

Cambridge English CEFR C2
Council of Europe
Issued May 2003


Besides my mother tongue Dutch, I speak and write English, French and German at C2 level (fluent) Spanish at C1 level (good), Italian and Portuguese at B2 level.


Available upon request or LinkedIn.


Local politics
Rugby and tennis
Music, theater, festivals